Under Armour is started in the category of performance apparel – gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. And, it all started with a simple plan to make a superior T-shirt. One that provided compression and wicked perspiration off your skin rather than absorbs it.
The technology behind Under Armour’s diverse product lines for men, women, and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes.